Lob Reference, 13 actions

01. Operations

Act on Lob from a workflow

Operations are the actions a workflow can take in Lob, grouped by category. Each lists its method, parameters, and a template you can drop it into.

Analytics

1 operation

Track and review performance metrics for your QR codes, including scan counts and engagement data. Use these operations to monitor campaign effectiveness and understand how your audience interacts with your generated codes.

Action★ Featured

List QR Code Analytics

LOB_LIST_QR_CODE_ANALYTICS

Retrieve analytics data for your QR codes sorted by scan activity, showing which codes are getting the most engagement and when they're being scanned.

6 input

Domains

4 operations

Manage your custom domains used for shortened links and mail campaigns. These operations let you register, verify, list, and remove domains to maintain control over your branded communication channels.

Action★ Featured

Create Domain

LOB_CREATE_DOMAIN

Set up a custom domain to create branded short links that reflect your business identity instead of using generic link shorteners. This helps maintain brand consistency across your marketing campaigns and communications.

2 input

Action

Delete Domain

LOB_DELETE_DOMAIN

Remove a registered domain from your Lob account after cleaning up all associated links and resources. Use this when you no longer need the domain for your mailing campaigns or direct mail operations.

1 input

Action

Get Domain

LOB_GET_DOMAIN

Retrieve detailed information about a specific domain including its configuration status, DNS settings, and redirect information from your Lob account.

1 input

Action

List Domains

LOB_LIST_DOMAINS

Retrieve all your configured domains used for URL shortening and branded tracking. This helps you manage and monitor which domains are active for your mail and messaging campaigns.

4 input

Identity

1 operation

Verify and validate identity information for users and contacts in your workflows. This ensures data accuracy and compliance when collecting or processing personal details.

Action

Validate Identity

LOB_VALIDATE_IDENTITY

Verify that a recipient's name matches their address records to ensure mail delivery accuracy and prevent mismatched shipments.

6 input

Links

5 operations

Create and manage shortened, trackable URLs for your marketing campaigns and automations. These operations enable you to generate custom short links, monitor their performance, and update or remove them as needed.

Action★ Featured

Create Link

LOB_CREATE_LINK

Create shortened URLs for your marketing and communications to track clicks and shares while saving space in emails, messages, and documents. Perfect for reducing long links into concise, trackable versions using Lob's shortening service.

5 input

Action★ Featured

List Shortened Links

LOB_LIST_LINKS

Retrieve all your shortened links sorted by creation date, with options to filter by campaign or domain to track and manage your link performance.

5 input

Action

Delete Link

LOB_DELETE_LINK

Remove a shortened link that you no longer need, making it inactive and unavailable for use. This helps you maintain a clean collection of active links and prevents others from accessing outdated or incorrect shortened URLs.

1 input

Action

Get Link

LOB_GET_LINK

Retrieve details about a specific shortened link you've created, including its destination URL and tracking information.

1 input

Action

Update Link

LOB_UPDATE_LINK

Modify an existing shortened link's redirect URL, title, or metadata to update where it points or change its tracking information without creating a new link.

4 input

Uploads

2 operations

Manage uploaded files and assets used in your mail and communication campaigns. Use these operations to review your upload history and clean up files that are no longer needed.

Action

Delete Upload

LOB_DELETE_UPLOAD

Permanently remove an uploaded file from your Lob account to free up space and clean up unnecessary data.

1 input

Action

List Uploads

LOB_LIST_UPLOADS

Retrieve a list of all your uploads or filter by campaign to see which mail pieces, postcards, or letters you've prepared for sending.

1 input

What now

Use Lob in a workflow

Drop a trigger and an action into a template; approve from your phone; the workflow runs.

Browse workflow templates