Lob Integration & Link Workflow Automation
Run Lob on autopilot. Keep the veto.
13 actions
Direct mail goes out before you've confirmed the address list is clean. Rills proposes every Lob action and waits for your call before anything ships.
Interactive. No signup. 14 days free · approvals always free.
Most automation fires first, asks later. Rills shows you the change before it ships.
Every consequential communication action from Lob arrives on your phone first. Approve in seconds. Decline without explaining yourself. Workflows wait, paused at zero cost, until you decide.
Queue 3
Delete 3 inactive tracking domains from Lob?
No mail pieces linked to these domains in 60+ days
Matches cleanup pattern from last quarter's audit
Frees domain slots before next campaign build
Free to wait. Free to think.
Approvals and logic don't cost a credit. Pause a workflow for three hours or three weeks. The price is the same: zero. You only pay when something real happens: an AI call, an outbound action.
Approve from your phone in five seconds.
Swipe right when you're sure. Decline when you're not. Between meetings, mid-coffee, on the train. No dashboard to babysit, no inbox triage, and no surprise send you find out about after it's already out the door.
Routine cases graduate themselves.
Every approval feeds a confidence score for that exact workflow shape. The obvious cases (the ones you've green-lit fifty times) start running on their own. The judgment calls still come to you.
About Lob automation
Physical mail and verified identity records are not the place to find out your automation made a bad call. A wrong address list ships to print, a domain gets deleted mid-campaign, and the first sign of trouble is a stack of returned pieces and a confused client.
When Lob runs unsupervised
Lob touches things that cost real money and can't be recalled once they leave the queue. A single misconfigured run can burn a print budget or corrupt the address data you depend on.
- Create Link fires a shortened URL tied to a mail piece before you've confirmed the campaign is ready to go.
- Delete Domain removes a tracking domain while active mail pieces still reference it, breaking attribution on everything in flight.
- Validate Identity runs against a contact list that hasn't been audited, passing bad records through as clean.
- Delete Upload wipes an address file you might still need for a reprint or a dispute.
- Update Link rewrites a destination mid-campaign, changing where every already-printed QR code points.
What Rills does inside Lob
Rills sits between your workflow logic and Lob's communication layer. Before a Create Link, Delete Domain, or Validate Identity call runs, Rills queues the proposed action and holds it for your review. Nothing posts to Lob until you approve it.
The mail piece still goes out; you just see exactly what's going out before it does.
Why Lob has no triggers and how Rills fills the gap
Lob has no native event triggers, so there's nothing to react to from Lob's side. Rills fills that gap by connecting upstream signals and scheduled checks to Lob actions, letting you approve Lob operations on a schedule or in response to events elsewhere in your stack.
- A scheduled daily check runs List Uploads and flags any files older than your retention window for deletion review.
- An upstream CRM contact added kicks off a Validate Identity proposal before the address ever touches a mail run.
- A timed campaign cadence queues a Create Link and Create Domain pair for review before the next mail drop is built.
- List QR Code Analytics runs on a schedule after a campaign closes, surfacing engagement data so you can decide whether a follow-up mailing is worth approving.
What Rills can do in Lob
4 of 13 actions across reads, writes, and updates.
- 01
List QR Code Analytics
Retrieve analytics data for your QR codes sorted by scan activity, showing which codes are getting the most engagement and when they're being scanned.
- 02
Create Domain
Set up a custom domain to create branded short links that reflect your business identity instead of using generic link shorteners. This helps maintain brand consistency across your marketing campaigns and communications.
- 03
Create Link
Create shortened URLs for your marketing and communications to track clicks and shares while saving space in emails, messages, and documents. Perfect for reducing long links into concise, trackable versions using Lob's shortening service.
- 04
List Shortened Links
Retrieve all your shortened links sorted by creation date, with options to filter by campaign or domain to track and manage your link performance.
Common questions about Lob automation
How do I automate Lob link creation without losing control?
Rills proposes the link creation based on your workflow rules, then waits for your approval before anything goes out. You define the conditions, Rills lines up the action, and nothing ships until you say so. That means no links created under the wrong domain because AI moved too fast.
Can I get mobile approvals before Rills creates or updates a Lob domain?
Yes. Every proposed domain creation or update lands in your mobile approval queue. You review it from your phone, swipe to approve or reject, and only then does Rills execute. No dashboard babysitting required. You keep the veto no matter where you are.
How do I automate Lob identity validation in my workflow?
You set the conditions that should trigger an identity validation check, and Rills proposes the action when those conditions are met. Before it fires, you approve it. If you trust the pattern enough over time, Rills can learn to run it autonomously. You decide when it graduates.
Can I automate deleting Lob uploads and links on a schedule?
Rills can queue up delete actions for uploads, links, or domains based on rules you define. Each proposed deletion waits for your approval before it executes. If a deletion fires on the wrong record, the cost is real; Rills makes sure you see it first.
How do I review Lob QR code analytics automatically?
Rills can pull QR code analytics on a schedule and surface the results to you without requiring you to log in and check manually. You see the data when it matters, and any follow-on actions Rills proposes, like updating or deleting a link, wait for your call before they run.
How is Rills different from Zapier for Lob automation?
Zapier runs the action the moment the trigger fires. Rills proposes the action and waits for your approval before anything executes. For Lob operations like deleting domains or validating identities, that pause matters. You are not watching a zap run; you are deciding whether it should.
Does Rills support Lob webhooks or only polling?
Lob does not currently emit events that Rills listens to, so workflows are triggered by schedules or conditions you configure rather than incoming Lob webhooks. Rills then proposes the appropriate Lob operation, and you approve it before it runs.
How much does Rills cost for Lob automation?
Approvals and all workflow logic are free. You only pay when Rills takes a real action, meaning an AI call or an external API operation like creating a Lob link or validating an identity. Reviewing and rejecting proposed actions costs you nothing.