Reference

List accessible ad accounts

Retrieve a list of all Google Ads accounts accessible through your connected login, which you'll need to identify before running reports or making changes to campaigns.

Update account settings

Modify your Google Ads account settings like tracking URL templates, auto-tagging preferences, and final URL suffixes to control how your ads are tracked and formatted across campaigns.

Create, pause, or remove ads in an ad group

Add new ads to an ad group, pause active ads to reduce spend, or delete underperforming ads directly from your campaign. This is the primary way to manage individual ad creatives within a specific ad group.

Add or edit keywords and targeting

Add, update, or remove keywords and targeting criteria (such as audiences and placements) for your ad groups, including setting match types and bids or marking items as negative to exclude them from your campaigns.

Adjust bids by device or audience

Adjust your bid amounts for specific devices or audience segments to optimize spend on the contexts where you get the best returns, without changing your base bid strategy.

Create, update, or pause ad groups

Manage your ad groups by creating new ones, updating names and bids, or pausing campaigns to control your ad spend and organization.

Update existing ad fields

Modify existing ad details like landing page URLs, tracking codes, and display text after they've been published to keep campaigns aligned with current marketing needs.

Create or update reusable assets

Create or update reusable ad components like images, text, and callouts that you can apply across multiple campaigns and ad groups to maintain consistency and save time.

Manage Performance Max asset groups

Organize and manage collections of images, text, and media assets for your Performance Max campaigns, allowing Google to dynamically assemble them into different ad formats across search, display, and video channels.

Create, update, or pause campaigns

Create new advertising campaigns, modify existing campaign settings, or pause campaigns to control when your ads run. This lets you manage multiple marketing initiatives and adjust your advertising strategy based on performance and business needs.

Apply mixed edits in one atomic batch

Execute multiple changes across your Google Ads account (campaigns, budgets, ad groups, keywords, ads) in a single request, ensuring all changes succeed together or none at all. This lets you build complete campaigns efficiently without worrying about partial failures.

Create or update campaign budgets

Set or adjust daily spending limits for your Google Ads campaigns to control costs and manage your advertising budget across one or more campaigns.

Manage campaign targeting and negatives

Add, modify, or delete targeting rules and negative keywords at the campaign level to control where, when, and to whom your ads appear. This lets you refine your audience reach and block irrelevant traffic across an entire campaign.

Manage conversion tracking actions

Define and manage the conversion events (like purchases, sign-ups, or calls) that Google Ads tracks and uses to optimize your ad campaigns. Use this to add new conversions to monitor or adjust how they're counted and valued.

Add keywords to a keyword plan

Add, modify, or delete keywords in your keyword plan to define the search terms you want to analyze for traffic potential and cost estimates.

Create or update keyword plans

Create or update keyword plans to organize your keyword research and forecasting experiments. This is the foundational step before adding campaigns and keywords for performance projections.

Generate keyword ideas with metrics

Discover new keywords related to your business along with their search volume and competition metrics to inform your advertising strategy. This helps you find high-potential search terms before launching or expanding Google Ads campaigns.

Manage keyword plan campaigns

Create, update, or remove hypothetical campaigns within a keyword plan to set up your forecasting model with specific networks, locations, and bid amounts before analyzing keyword performance.

Run a reporting query (GAQL)

Retrieve detailed performance data from your Google Ads account using a SQL-like query language to analyze campaigns, ad groups, ads, keywords, and their metrics. Use this to generate custom reports and extract specific advertising data for decision-making.

Stream a large reporting query (GAQL)

Fetch large volumes of Google Ads data in a single continuous stream instead of paginating through results, making it ideal for comprehensive reporting on keywords, search terms, and performance metrics across multiple dates.