Reference

List accessible ad accounts

Retrieve a list of all Google Ads accounts accessible through your connected login, which you'll need to identify before running reports or making changes to campaigns.

Update account settings

Modify your Google Ads account settings like tracking URL templates, auto-tagging preferences, and final URL suffixes to control how your ads are tracked and formatted across campaigns.

Add or edit keywords and targeting

Add, update, or remove keywords and other ad group criteria

Create, pause, or remove ads in an ad group

Add new ads to an ad group, pause active ads to reduce spend, or delete underperforming ads directly from your campaign. This is the primary way to manage individual ad creatives within a specific ad group.

Adjust bids by device or audience

Adjust your bid amounts for specific devices or audience segments to optimize spend on the contexts where you get the best returns, without changing your base bid strategy.

Create, update, or pause ad groups

Manage your ad groups by creating new ones, updating names and bids, or pausing campaigns to control your ad spend and organization.

Update existing ad fields

Modify existing ad details like landing page URLs, tracking codes, and display text after they've been published to keep campaigns aligned with current marketing needs.

Create or update reusable assets

Create or update reusable ad components like images, text, and callouts that you can apply across multiple campaigns and ad groups to maintain consistency and save time.

Manage Performance Max asset groups

Organize and manage collections of images, text, and media assets for your Performance Max campaigns, allowing Google to dynamically assemble them into different ad formats across search, display, and video channels.

Create or update campaign budgets

Create or adjust campaign budgets

Create, update, or pause campaigns

Create, update, pause, or remove campaigns

Apply mixed edits in one atomic batch

Execute multiple changes across your Google Ads account (campaigns, budgets, ad groups, keywords, ads) in a single request, ensuring all changes succeed together or none at all. This lets you build complete campaigns efficiently without worrying about partial failures.

Manage campaign targeting and negatives

Add, modify, or delete targeting rules and negative keywords at the campaign level to control where, when, and to whom your ads appear. This lets you refine your audience reach and block irrelevant traffic across an entire campaign.

Manage conversion tracking actions

Create or update conversion actions

Upload offline click conversions (Enhanced Conversions for Leads)

Upload offline click conversions for Enhanced Conversions for Leads

Generate keyword ideas with metrics

Generate keyword ideas and volume estimates

Add keywords to a keyword plan

Add, modify, or delete keywords in your keyword plan to define the search terms you want to analyze for traffic potential and cost estimates.

Create or update keyword plans

Create or update keyword plans to organize your keyword research and forecasting experiments. This is the foundational step before adding campaigns and keywords for performance projections.

Manage keyword plan campaigns

Create, update, or remove hypothetical campaigns within a keyword plan to set up your forecasting model with specific networks, locations, and bid amounts before analyzing keyword performance.

Run a reporting query (GAQL)

Run a GAQL query to report on any Google Ads resource

Stream a large reporting query (GAQL)

Stream large GAQL result sets in a single request