Google Ads Automation, Keyword & Campaign Approvals
Run Google Ads on autopilot. Keep the veto.
20 actions
Ad spend fires off bid adjustments and paused campaigns before you've seen whether the numbers actually warrant it. Rills proposes every change; you approve before it goes out.
Interactive. No signup. 14 days free · approvals always free.
Most automation fires first, asks later. Rills shows you the change before it ships.
Every consequential marketing action from Google Ads arrives on your phone first. Approve in seconds. Decline without explaining yourself. Workflows wait, paused at zero cost, until you decide.
Queue 3
Raise mobile bids by 18% across 4 active campaigns?
Mobile CPA 23% below desktop over last 14 days
Same adjustment approved 2 cycles ago, held for 10 days
Current daily budget headroom: $340 across affected campaigns
Free to wait. Free to think.
Approvals and logic don't cost a credit. Pause a workflow for three hours or three weeks. The price is the same: zero. You only pay when something real happens: an AI call, an outbound action.
Approve from your phone in five seconds.
Swipe right when you're sure. Decline when you're not. Between meetings, mid-coffee, on the train. No dashboard to babysit, no inbox triage, no 3am stomach-drop wondering what shipped while you slept.
Routine cases graduate themselves.
Every approval feeds a confidence score for that exact workflow shape. The obvious cases (the ones you've green-lit fifty times) start running on their own. The judgment calls still come to you.
About Google Ads automation
Budget caps hit mid-week, a campaign goes dark, and you find out when the conversion chart flatlines. Google Ads moves fast, and the changes that feel routine — a bid tweak, a paused ad group, a keyword added to a plan — are the ones that quietly break a month's worth of work.
When Google Ads runs unsupervised
The worst Google Ads mistakes aren't dramatic. They're a slightly wrong bid that runs for six days, or a paused campaign that nobody notices until the pipeline dries up.
- Adjust bids by device or audience fires at the wrong time and you bleed budget on segments that haven't converted in weeks.
- Create, update, or pause campaigns goes out on a campaign you weren't done editing, and the half-finished version is now live.
- Add keywords to a keyword plan adds broad-match terms that pull irrelevant traffic before you've had a chance to review the match types.
- Update existing ad fields sends copy you considered a draft into rotation across every ad group tied to that asset.
- Create or update campaign budgets raises a daily cap you meant to flag for review, and the overspend hits before the billing cycle closes.
What Rills does inside Google Ads
Rills watches for the conditions you define — a performance threshold, a scheduled review window, a signal from another tool — then surfaces a specific proposal: pause this ad group, adjust this bid, add these keywords to this plan. You see the proposed change before it posts, with the context that triggered it.
The bid still adjusts; you just see it before it goes out.
Why Google Ads has no triggers and how Rills fills the gap
Google Ads doesn't emit events that start workflows on their own. Rills fills that gap by letting you connect upstream signals or run scheduled checks so Google Ads automation stays active without running blind.
- A scheduled Run a reporting query (GAQL) on your cost-per-conversion each morning can surface a proposal to adjust bids by audience before the day's spend accumulates.
- A performance drop flagged in a connected analytics tool can trigger a proposal to Create, update, or pause campaigns so you approve the pause rather than discover it's needed at end of day.
- A weekly keyword research pass using Generate keyword ideas with metrics can queue a list of additions for your approval before they go into any active keyword plan.
- An upstream CRM signal after a product change can prompt a Manage campaign targeting and negatives proposal so your negative keyword list stays current without you logging into the UI to fix it.
What Rills can do in Google Ads
4 of 20 actions across reads, writes, and updates.
- 01
Create, pause, or remove ads in an ad group
Add new ads to an ad group, pause active ads to reduce spend, or delete underperforming ads directly from your campaign. This is the primary way to manage individual ad creatives within a specific ad group.
- 02
Create, update, or pause campaigns
Create new advertising campaigns, modify existing campaign settings, or pause campaigns to control when your ads run. This lets you manage multiple marketing initiatives and adjust your advertising strategy based on performance and business needs.
- 03
Manage conversion tracking actions
Define and manage the conversion events (like purchases, sign-ups, or calls) that Google Ads tracks and uses to optimize your ad campaigns. Use this to add new conversions to monitor or adjust how they're counted and valued.
- 04
Run a reporting query (GAQL)
Retrieve detailed performance data from your Google Ads account using a SQL-like query language to analyze campaigns, ad groups, ads, keywords, and their metrics. Use this to generate custom reports and extract specific advertising data for decision-making.
Common questions about Google Ads automation
How do I automate Google Ads bid adjustments without breaking my campaigns?
Rills proposes the bid adjustment based on your rules, then waits for your approval before anything changes in your account. You review the exact device or audience tweak on your phone, and nothing goes live until you swipe. If it looks wrong, you reject it and nothing ships.
Can I get mobile approvals before Google Ads budget changes go live?
Yes. Every proposed budget change lands in your mobile approval queue first. You see the campaign name, the current budget, and what Rills wants to change it to. You approve or reject from your phone before a single dollar shifts. No dashboard babysitting required.
How do I automate Google Ads keyword research and planning without losing control?
Rills can generate keyword ideas with traffic metrics, build out keyword plan campaigns, and add keywords to existing plans. Each proposed change queues for your review. You decide which keywords actually get added before they affect your targeting or spend.
Can I pause or update Google Ads ad groups automatically on a schedule?
Rills can propose pauses, updates, or new ad group settings based on your workflow logic. Those proposals wait for your approval before anything in your Google Ads account changes. Routine decisions can graduate to autonomous over time as Rills learns which actions you consistently approve.
How do I manage Performance Max asset groups without reviewing every change manually?
Rills queues proposed asset group changes for your review rather than applying them blind. As it learns which edits you approve consistently, those can move toward autonomous. You keep the veto on anything that feels risky, and nothing ships to your campaigns without your call.
How is Rills different from Zapier for Google Ads automation?
Zapier executes the moment a trigger fires. Rills proposes the action and waits for a human to approve it before anything touches your account. If you have ever had an automation fire the wrong keyword bid or kill the wrong ad group, that is the difference. Rills is a check, not just a trigger.
Does Rills support Google Ads reporting and bulk edits in one workflow?
Yes. Rills can run reporting queries against your account and use those results to propose bulk edits, keyword updates, or budget changes in a single atomic batch. Each batch surfaces in your approval queue before any of it applies, so you see the full picture before it ships.
How much does Google Ads automation cost with Rills?
Approvals and workflow logic are free. You only pay when Rills executes a real action, like an AI call or an external operation inside your Google Ads account. Reviewing, rejecting, or approving proposed changes costs nothing. You are not charged for the decisions, only for the work that actually ships.