Google Ads Automation, Keyword & Campaign Approvals
Run Google Ads API on autopilot. Keep the veto.
21 actions
Run GAQL reports, manage campaigns, budgets, and keywords, and upload conversions—with every write operation queued for approval before it touches your account.
Interactive. No signup. 14 days free · approvals always free.
Most automation fires first, asks later. Rills shows you the change before it ships.
Every consequential marketing action from Google Ads API arrives on your phone first. Approve in seconds. Decline without explaining yourself. Workflows wait, paused at zero cost, until you decide.
Queue (3)
Raise mobile bids by 18% across 4 active campaigns?
Mobile CPA 23% below desktop over last 14 days
Same adjustment approved 2 cycles ago, held for 10 days
Current daily budget headroom: $340 across affected campaigns
Free to wait. Free to think.
Approvals and logic don't cost a credit. Pause a workflow for three hours or three weeks. The price is the same: zero. You only pay when something real happens: an AI call, an outbound action.
Approve from your phone in five seconds.
Swipe right when you're sure. Decline when you're not. Between meetings, mid-coffee, on the train. No dashboard to babysit, no inbox triage, and no surprise send you find out about after it's already out the door.
Clear runs stop waiting on you.
Every run is scored against your review step. The ones that clearly match your judgment run above your threshold without a tap; the borderline ones still come to the queue. Autonomy is earned run by run, never switched on for good.
About Google Ads API automation
Google Ads is Google's pay-per-click advertising platform. Connect it to pull live performance reports, research keywords, and create or adjust campaigns, budgets, ad groups, keywords, and ads — so you can automate ad management, react to spend or performance changes, and keep your own dashboards in sync without logging into the Google Ads UI.
What Rills can do in Google Ads API
6 of 21 actions across reads, writes, and updates.
- 01
Add or edit keywords and targeting
Add, update, or remove keywords and other ad group criteria
- 02
Create, pause, or remove ads in an ad group
Add new ads to an ad group, pause active ads to reduce spend, or delete underperforming ads directly from your campaign. This is the primary way to manage individual ad creatives within a specific ad group.
- 03
Create or update campaign budgets
Create or adjust campaign budgets
- 04
Create, update, or pause campaigns
Create, update, pause, or remove campaigns
- 05
Manage conversion tracking actions
Create or update conversion actions
- 06
Upload offline click conversions (Enhanced Conversions for Leads)
Upload offline click conversions for Enhanced Conversions for Leads
Common questions about Google Ads API automation
How do I automate Google Ads bid adjustments without breaking my campaigns?
Rills proposes the bid adjustment based on your rules, then waits for your approval before anything changes in your account. You review the exact device or audience tweak on your phone, and nothing goes live until you swipe. If it looks wrong, you reject it and nothing ships.
Can I get mobile approvals before Google Ads budget changes go live?
Yes. Every proposed budget change lands in your mobile approval queue first. You see the campaign name, the current budget, and what Rills wants to change it to. You approve or reject from your phone before a single dollar shifts. No dashboard babysitting required.
How do I automate Google Ads keyword research and planning without losing control?
Rills can generate keyword ideas with traffic metrics, build out keyword plan campaigns, and add keywords to existing plans. Each proposed change queues for your review. You decide which keywords actually get added before they affect your targeting or spend.
Can I pause or update Google Ads ad groups automatically on a schedule?
Rills can propose pauses, updates, or new ad group settings based on your workflow logic. Those proposals wait for your approval before anything in your Google Ads account changes. Routine decisions can graduate to autonomous over time as Rills learns which actions you consistently approve.
How do I manage Performance Max asset groups without reviewing every change manually?
Rills queues proposed asset group changes for your review rather than applying them blind. As it learns which edits you approve consistently, those can move toward autonomous. You keep the veto on anything that feels risky, and nothing ships to your campaigns without your call.
How is Rills different from Zapier for Google Ads automation?
Zapier executes the moment a trigger fires. Rills proposes the action and waits for a human to approve it before anything touches your account. If you have ever had an automation fire the wrong keyword bid or kill the wrong ad group, that is the difference. Rills is a check, not just a trigger.
Does Rills support Google Ads reporting and bulk edits in one workflow?
Yes. Rills can run reporting queries against your account and use those results to propose bulk edits, keyword updates, or budget changes in a single atomic batch. Each batch surfaces in your approval queue before any of it applies, so you see the full picture before it ships.
How much does Google Ads automation cost with Rills?
Approvals and workflow logic are free. You only pay when Rills executes a real action, like an AI call or an external operation inside your Google Ads account. Reviewing, rejecting, or approving proposed changes costs nothing. You are not charged for the decisions, only for the work that actually ships.