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01. IntegrationMarketingCommunication

Publish Buffer posts to Facebook without losing control of what goes live

Outbound: keep stakeholders informed

Every Buffer post you create can trigger a Facebook action the moment you approve it from your phone. You review before anything publishes, so the workflow moves fast without moving without you.

02. Overview

Connect Buffer to Facebook with an approval before every post goes live

The Buffer to Facebook integration on Rills is built for solopreneurs and small teams who manage social content across platforms but do not want to babysit every publish step. When you create a post in Buffer, Rills can automatically queue up the matching Facebook action, whether that is publishing a text post, uploading an image, or verifying the target page is correct.

Rills proposes each action and then waits. You get a notification on your phone, swipe to approve, and the action runs. You never have to worry about a draft going live before you are ready. The system learns from your approvals over time, and all the logic and approval steps are free. You only pay when a real action executes.

With a buffer facebook integration on Rills, you can go from a single Buffer post creation to a published Facebook post without opening a second tab. The buffer to facebook automation also handles image uploads automatically, so photo posts land on Facebook with the right asset attached. Use the channel-sync flow to pull Facebook Page details and confirm you are always posting to the correct page.

03. Use cases

What Buffer can hand to Facebook, with you in the loop

Publish a Buffer post directly to your Facebook Page

When you create a new post in Buffer, the workflow proposes a matching Facebook post for your approval. Once you swipe to approve, the post publishes to your Facebook Page without any manual re-entry.

Build this workflow
04. Triggers and actions

Buffer triggers and Facebook actions

  • Create a new social media postCreate Post

    When a post is created in Buffer, automatically publish it to Facebook to streamline cross-platform content distribution without manual re-entry.

  • Create a new social media postUpload Photo

    When a post with image content is created in Buffer, automatically upload the associated photo to Facebook to ensure visual content reaches the platform.

  • List all channels in an organizationGet Page Details

    Retrieve Facebook Page details after syncing Buffer channels to verify account configuration and ensure the correct page is targeted for automation.

Actions in Facebook

  • Get Page Posts

    Retrieves all posts and activity from your Facebook Page timeline, including posts you've created, comments from visitors, and tagged content. Use this to monitor your page's engagement and track what's being posted on your page.

  • Create Post

    Publish text or link posts directly to your Facebook Page to share updates, announcements, and content with your audience. This is ideal for distributing written messages and directing followers to external links without requiring manual posting.

  • Get Page Details

    Retrieves key information about your Facebook Page including name, description, follower count, and other profile details. Use this to access and verify your Page's current settings and performance metrics.

  • Get Page Insights

    Retrieve detailed analytics and performance metrics for your Facebook Page, including impressions, views, follower growth, and engagement data to measure social media success.

  • Send Message

    Sends a text message directly to a user through Facebook Messenger from your business page, enabling direct one-on-one communication with customers. This helps you reach customers where they're already active and maintain conversations outside of comments and posts.

  • Upload Photo

    Uploads a photo file directly to your Facebook Page, allowing you to share images with your audience. This operation supports files up to 10MB in size for quick media sharing.

  • Get Page Conversations

    Retrieve all conversations and direct messages between your Facebook Page and users so you can manage customer inquiries and interactions in one place.

  • Reschedule Post

    Change the publish time of a post you've already scheduled on Facebook without having to delete and recreate it. This saves time when you need to adjust your content calendar or respond to better posting windows.

View all 43 Facebook actions
05. How approvals work

Every action waits for a tap.

  1. 01

    Workflow proposes

    When a Buffer event fires, the agent drafts the Facebook action and pauses.

  2. 02

    You approve from your phone

    A push notification lands on your phone. Swipe to approve or reject in seconds.

  3. 03

    Action runs, then learns

    Every run is scored against your review step. Runs above your threshold proceed; the rest come back to the queue.

Queue (3)

Buffer → Facebook
1 / 3

Publish a Buffer post directly to your Facebook Page?

Trigger

New event in Buffer

Action

Run in Facebook

Pause until you approve.

82%
SWIPE → APPROVE
06. Setup

How to connect Buffer to Facebook

  1. 01

    Start your free trial

    Go to Rills and start a 14-day free trial. No credit card is needed and all approval steps are free from day one.

  2. 02

    Connect your Buffer account

    Authorize Rills to access your Buffer workspace. This lets Rills listen for new posts and channel updates as they happen in Buffer.

  3. 03

    Connect your Facebook Page

    Authorize your Facebook Page inside Rills. Rills will use this connection to create posts, upload photos, and retrieve page details on your behalf.

  4. 04

    Choose a trigger and action

    Select 'Create a new social media post' as your Buffer trigger and 'Create Post' as your Facebook action. This is the most common starting pairing and takes under a minute to configure.

  5. 05

    Approve your first run from your phone

    Create a post in Buffer to fire the trigger. Rills will propose the Facebook action and send you a notification. Swipe to approve and watch the post publish to your Facebook Page.

07. FAQ

Common questions about connecting Buffer to Facebook

How do I connect Buffer to Facebook?

Start a free Rills trial, then authorize both your Buffer account and your Facebook Page inside the Rills dashboard. From there, pick a Buffer trigger, choose a Facebook action, and your first workflow is ready to run. No code is required at any step.

How much does the Buffer to Facebook integration cost?

Rills offers a free 14-day trial with no credit card required. Approvals and all workflow logic are always free. You only pay when a real action runs on Facebook, such as publishing a post or uploading a photo.

Can Rills upload photos from Buffer to Facebook automatically?

Yes. When you create an image-based post in Buffer, Rills can trigger a Facebook photo upload using the associated image. The workflow proposes the upload, you approve it from your phone, and the photo appears on your Facebook Page.

Do I have to approve every Facebook action, or can the workflow run on its own?

By default, every action waits for your approval before it runs. As Rills learns your preferences over time, it can increase confidence on routine actions. You stay in control and can adjust when automation runs more independently as trust builds.

What happens if I reject an approval?

Rejecting an approval cancels that specific action. The workflow does not retry it automatically, so nothing publishes without your explicit sign-off. Your feedback also helps Rills understand your preferences for future proposed actions.

Which Facebook actions can Buffer trigger through Rills?

The curated pairings support three actions: creating a post on your Facebook Page, uploading a photo tied to an image post, and retrieving Facebook Page details to verify your page configuration. These cover the most common Buffer-to-Facebook publishing workflows.

08. Get started

Start with: Publish a Buffer post directly to your Facebook Page

Free to try. Approvals are always free. You only pay when your workflows take real actions.