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Buffer
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Buffer Automation, Scheduling & Social Post Approvals

Run Buffer on autopilot. Keep the veto.

7 actions

A post goes out on the wrong channel before you've seen it, and the caption was a recycled draft. Rills proposes every Buffer action; you approve before anything publishes.

Try the approval demo

Interactive. No signup. 14 days free · approvals always free.

02. The trust layer

Most automation fires first, asks later. Rills shows you the change before it ships.

Every consequential marketing action from Buffer arrives on your phone first. Approve in seconds. Decline without explaining yourself. Workflows wait, paused at zero cost, until you decide.

Queue 3

BUFFER · POST REVIEW
82

Queue 4 posts across 3 channels for next week?

LinkedIn, Instagram, TikTok · Mon-Thu publish slots

Same cadence as last week's approved batch

1 post flagged: caption matches archived Jan draft

SWIPE → APPROVE
Illustrative. Your real proposals match your data and your approval history.
  1. Free to wait. Free to think.

    Approvals and logic don't cost a credit. Pause a workflow for three hours or three weeks. The price is the same: zero. You only pay when something real happens: an AI call, an outbound action.

  2. Approve from your phone in five seconds.

    Swipe right when you're sure. Decline when you're not. Between meetings, mid-coffee, on the train. No dashboard to babysit, no inbox triage, no 3am stomach-drop wondering what shipped while you slept.

  3. Routine cases graduate themselves.

    Every approval feeds a confidence score for that exact workflow shape. The obvious cases (the ones you've green-lit fifty times) start running on their own. The judgment calls still come to you.

03. Overview

About Buffer automation

Social posts fire across Instagram, LinkedIn, and TikTok before you've had a chance to read the caption, and the wrong one going out isn't a quiet mistake.

When Buffer runs unsupervised

AI running loose on your Buffer queue doesn't ask permission. It picks a channel, writes a caption, and posts.

  • A new post gets created for the wrong channel because the targeting logic didn't match how you actually segment your audience.
  • A content idea draft gets added to the queue mid-campaign, bumping scheduled posts out of order before you notice.
  • A post created from a recycled template goes out with stale copy because nothing waited for your eyes on it.
  • Channel selection pulls the wrong profile ID, sending a B2B announcement to a consumer-facing account.
  • A draft meant for review ships as published because no approval step was in the path.

What Rills does inside Buffer

With Buffer automation set up through Rills, every proposed action, whether it's creating a new post, selecting a social channel, or queuing a content idea, surfaces as a proposal before it touches your queue. You approve Buffer posts and channel assignments from wherever you are; nothing moves until you say so.

The post queues up. You decide if it ships.

Why Buffer has no triggers and how Rills fills the gap

Buffer doesn't emit events that can kick off a workflow on their own, so Rills uses upstream signals and scheduled patterns to drive Buffer automation without waiting for Buffer to speak first.

  • A scheduled daily check uses List posts with filtering and pagination to surface drafts older than 48 hours that still haven't been approved for publishing.
  • A campaign start in your project tool triggers Rills to call Get a social media channel by ID and propose the right distribution target before any post is created.
  • A content brief added in your notes app prompts Rills to propose a Create a new content idea entry in Buffer, staged for your review before it enters the queue.
  • A weekly marketing review run proposes a batch of new posts via Create a new social media post across mapped channels, all held until you approve each one.
04. Actions

What Rills can do in Buffer

2 of 7 actions across reads, writes, and updates.

  1. 01

    List all channels in an organization

    Retrieve all connected social media channels for a given organization, allowing you to see which networks are active and available for posting.

  2. 02

    Create a new social media post

    Publish or schedule social media posts across multiple platforms with support for text, images, videos, and platform-specific customization.

05. Use cases

What you can hand off, and still sleep through

Workflows AI proposes, you approve from your phone. Routine cases graduate themselves; judgment calls still come to you.

  • Automation

    Auto-publish blog posts to social media

    When you publish a new blog post, automatically create scheduled posts across all your connected social channels. Maintain a consistent presence without manually copying and pasting content.

  • Data sync

    Sync e-commerce product launches to social

    When a new product goes live in your e-commerce store, automatically create Buffer posts announcing it across your social channels with product details and links.

06. FAQ

Common questions about Buffer automation

07. NEXT MOVE

Approve every Buffer change before it ships.

14 days free. No credit card. About 90 seconds to your first proposal.