Buffer Automation, Scheduling & Social Post Approvals
Run Buffer on autopilot. Keep the veto.
7 actions
A post goes out on the wrong channel before you've seen it, and the caption was a recycled draft. Rills proposes every Buffer action; you approve before anything publishes.
Interactive. No signup. 14 days free · approvals always free.
Most automation fires first, asks later. Rills shows you the change before it ships.
Every consequential marketing action from Buffer arrives on your phone first. Approve in seconds. Decline without explaining yourself. Workflows wait, paused at zero cost, until you decide.
Queue 3
Queue 4 posts across 3 channels for next week?
LinkedIn, Instagram, TikTok · Mon-Thu publish slots
Same cadence as last week's approved batch
1 post flagged: caption matches archived Jan draft
Free to wait. Free to think.
Approvals and logic don't cost a credit. Pause a workflow for three hours or three weeks. The price is the same: zero. You only pay when something real happens: an AI call, an outbound action.
Approve from your phone in five seconds.
Swipe right when you're sure. Decline when you're not. Between meetings, mid-coffee, on the train. No dashboard to babysit, no inbox triage, and no surprise send you find out about after it's already out the door.
Routine cases graduate themselves.
Every approval feeds a confidence score for that exact workflow shape. The obvious cases (the ones you've green-lit fifty times) start running on their own. The judgment calls still come to you.
About Buffer automation
Social posts fire across Instagram, LinkedIn, and TikTok before you've had a chance to read the caption, and the wrong one going out isn't a quiet mistake.
When Buffer runs unsupervised
AI running loose on your Buffer queue doesn't ask permission. It picks a channel, writes a caption, and posts.
- A new post gets created for the wrong channel because the targeting logic didn't match how you actually segment your audience.
- A content idea draft gets added to the queue mid-campaign, bumping scheduled posts out of order before you notice.
- A post created from a recycled template goes out with stale copy because nothing waited for your eyes on it.
- Channel selection pulls the wrong profile ID, sending a B2B announcement to a consumer-facing account.
- A draft meant for review ships as published because no approval step was in the path.
What Rills does inside Buffer
With Buffer automation set up through Rills, every proposed action, whether it's creating a new post, selecting a social channel, or queuing a content idea, surfaces as a proposal before it touches your queue. You approve Buffer posts and channel assignments from wherever you are; nothing moves until you say so.
The post queues up. You decide if it ships.
Why Buffer has no triggers and how Rills fills the gap
Buffer doesn't emit events that can kick off a workflow on their own, so Rills uses upstream signals and scheduled patterns to drive Buffer automation without waiting for Buffer to speak first.
- A scheduled daily check uses List posts with filtering and pagination to surface drafts older than 48 hours that still haven't been approved for publishing.
- A campaign start in your project tool triggers Rills to call Get a social media channel by ID and propose the right distribution target before any post is created.
- A content brief added in your notes app prompts Rills to propose a Create a new content idea entry in Buffer, staged for your review before it enters the queue.
- A weekly marketing review run proposes a batch of new posts via Create a new social media post across mapped channels, all held until you approve each one.
What Rills can do in Buffer
2 of 7 actions across reads, writes, and updates.
- 01
List all channels in an organization
Retrieve all connected social media channels for a given organization, allowing you to see which networks are active and available for posting.
- 02
Create a new social media post
Publish or schedule social media posts across multiple platforms with support for text, images, videos, and platform-specific customization.
What you can hand off, and still sleep through
Workflows AI proposes, you approve from your phone. Routine cases graduate themselves; judgment calls still come to you.
Auto-publish blog posts to social media
When you publish a new blog post, automatically create scheduled posts across all your connected social channels. Maintain a consistent presence without manually copying and pasting content.
Sync e-commerce product launches to social
When a new product goes live in your e-commerce store, automatically create Buffer posts announcing it across your social channels with product details and links.
Common questions about Buffer automation
How do I automate Buffer post creation without losing control?
Rills lets AI draft and queue Buffer posts based on your rules, but nothing goes to your channels until you approve it. You write the criteria once, and every proposed post waits for your call before it ships.
Can I get mobile approvals before a Buffer post goes live?
Yes. Every post Rills proposes shows up in your mobile approval queue. You review the copy, the channel, and the timing from your phone and swipe to approve or reject. Nothing publishes before you've seen it.
How do I automate Buffer scheduling across multiple channels?
You set the conditions: which channel, what content type, what time window. Rills proposes the post for each channel and holds it. You approve from anywhere, and then it ships. Your entire channel list is available for Rills to route against.
Can Rills automatically create Buffer content ideas from my inputs?
Rills can generate new content ideas inside Buffer based on triggers you define elsewhere in your stack. Each idea is proposed to you first. You decide what gets saved and what gets dropped before it ever enters your Buffer queue.
How do I use Rills to review Buffer posts before they go out?
Connect Buffer to Rills, define when AI should draft a post, and every proposed action lands in your approval queue. You can filter by channel or post type and approve in bulk or one at a time, from your phone or desktop.
Does Rills support Buffer webhooks or real-time event triggers?
Buffer does not currently emit events that Rills can listen to, so workflows are triggered from other tools in your stack rather than from Buffer activity. Rills handles the Buffer side by proposing and executing actions once you approve them.
How is Rills different from Zapier for Buffer automation?
Zapier fires Buffer actions automatically the moment a trigger hits. Rills holds the proposed action and waits for your approval before anything ships. If AI drafts a post you would have regretted, you catch it before your audience does, not after.
How much does Rills cost for Buffer automation?
Approvals and all workflow logic are free. You only pay when Rills takes a real action, like making an AI call to draft copy or hitting the Buffer API to create a post. Reviewing, rejecting, and adjusting proposed posts costs you nothing.
Pair Buffer with your stack
Cross-tool workflows that propose actions and wait for your approval.
- BufferDiscordKeep your Discord community in sync every time a Buffer post goes live
- DiscordBufferTurn Discord messages into reviewed Buffer drafts before anything goes live
- BufferFacebookPublish Buffer posts to Facebook without losing control of what goes live
- FacebookBufferTurn Facebook activity into Buffer-ready posts before you've had your coffee
- BufferInstagramTurn every approved Buffer post into a live Instagram moment
- InstagramBufferCross-post and amplify your Instagram content to every channel, automatically
- BufferLinkedInApprove once in Buffer, publish instantly to LinkedIn
- LinkedInBufferTurn approved LinkedIn posts into scheduled Buffer content automatically
- BufferYouTubeDraft in Buffer, publish to YouTube only after you approve it
- YouTubeBufferTurn YouTube activity into approved Buffer posts before anything goes live