Apollo CRM Workflow Automation & Approvals
Run Apollo on autopilot. Keep the veto.
48 actions
New contacts you meant to filter end up in a sequence and the emails go out before you catch it. Rills proposes the action, you approve from your phone.
Interactive. No signup. 14 days free · approvals always free.
Most automation fires first, asks later. Rills shows you the change before it ships.
Every consequential crm action from Apollo arrives on your phone first. Approve in seconds. Decline without explaining yourself. Workflows wait, paused at zero cost, until you decide.
Queue 3
Add 18 contacts to Follow-up Sequence?
Sales Intents · last 7 days
Filter: Decision Makers only
Similar batch last week had 40% reply rate
Free to wait. Free to think.
Approvals and logic don't cost a credit. Pause a workflow for three hours or three weeks. The price is the same: zero. You only pay when something real happens: an AI call, an outbound action.
Approve from your phone in five seconds.
Swipe right when you're sure. Decline when you're not. Between meetings, mid-coffee, on the train. No dashboard to babysit, no inbox triage, and no surprise send you find out about after it's already out the door.
Routine cases graduate themselves.
Every approval feeds a confidence score for that exact workflow shape. The obvious cases (the ones you've green-lit fifty times) start running on their own. The judgment calls still come to you.
About Apollo automation
Apollo runs contact enrichment and sequence adds every day, but one wrong filter sends outreach to prospects who never opted in and the damage is done before you see the report. CRM automation only works when you trust what gets shipped.
When Apollo runs unsupervised
A single misclick in the enrichment logic fires 47 emails to stale contacts and the replies hit your inbox as angry unsubscribes.
- Bulk people enrichment pulls irrelevant titles into your CRM and the next sequence blast goes out to them
- Add Contacts to Sequence pushes people who just asked for a pause into a follow-up cadence
- Bulk create accounts duplicates records and the dedup job runs after the damage
- Update contact ownership reassigns leads to a rep who left last month and no one notices for a week
- Create Apollo deal opens a pipeline stage with wrong amounts and the forecast is off
What Rills does inside Apollo
Rills watches for these actions and queues them for your review. It checks enrichment results, sequence membership rules, and ownership changes before any of them take effect. The same operations still run but only after you see what is about to happen.
The enrichment still pulls data; you just approve the list before the emails go out.
Why Apollo has no triggers and how Rills fills the gap
Apollo does not push events when contacts are created or sequences are modified, so automated workflows require something else to start them. Rills polls Apollo on a schedule or reacts to changes from upstream tools like your website form or billing system.
- Poll Apollo every 30 minutes for new contacts that match your ICP and queue a Bulk create contacts proposal for approval
- Trigger from a Stripe subscription upgrade and then run Add Contacts to Sequence to send a welcome cadence
- Schedule daily dedup checks using Bulk people enrichment to flag duplicates before they spread
- Watch your email platform for bounced replies and then propose Update contact ownership to reassign forever-silent leads
With Rills, your Apollo automation still runs but not without a human check. You decide which contacts get enriched, which sequences get new members, and which deals move forward.
What Rills can do in Apollo
6 of 48 actions across reads, writes, and updates.
- 01
Search Apollo Accounts
Find and identify target company accounts in your Apollo.io database by filtering based on industry, location, company size, and other business criteria to build prospecting lists.
- 02
Create Apollo Task
Create a task in Apollo.io tied to a specific contact, including details like task type, status, priority, and due date. This helps you organize and track follow-ups, meetings, and action items for your sales and customer management workflow.
- 03
Apollo people search
Find potential contacts in Apollo's database by filtering for specific job titles, seniority levels, companies, and other criteria to build targeted prospect lists.
- 04
Bulk create Apollo contacts
Add multiple contacts to Apollo simultaneously, saving time when building out your prospect database or importing contact lists. This streamlines contact creation and helps you quickly populate your CRM with new leads or team members.
- 05
Search Apollo contacts
Find existing contacts in Apollo by searching with keywords, filtering by stage, or sorting results to locate specific people in your database. This helps you avoid creating duplicate records and quickly access contact information for outreach or follow-up.
- 06
Create Apollo deal
Creates a new sales opportunity in Apollo.io to track potential revenue and manage your sales pipeline. Use this to log deals as they're identified so you can monitor progress toward your sales goals.
Common questions about Apollo automation
How do I automate adding contacts to Apollo sequences with mobile approval?
You're manually dragging contacts into sequences, and one wrong send can burn a list. Rills proposes the add, you approve from your phone before the sequence fires. No contact ships without your swipe.
Can I bulk create Apollo accounts and approve each batch from my phone?
Bulk account creation is useful until duplicates hit your CRM. Rills shows you the proposed accounts on your phone, you approve the batch, and it writes to Apollo. You decide what goes in.
How do I set up Apollo task creation to wait for my approval before it ships?
Tasks you'd forget turn into support gaps. Rills proposes the task, due date, and assignee. You approve from your phone before the task appears in Apollo. Nothing ships without your OK.
Can I get a notification on my phone when Apollo people search finds new leads and approve the enrichment?
People search returns leads you'd normally enrich manually. Rills pushes the proposed contacts to your phone, you approve the ones worth adding, and only those get written to Apollo.
How is Rills different from Zapier for Apollo automation?
Zapier runs your zaps instantly. Rills adds a human veto before any action ships. You review proposed creates, updates, or adds on your phone and approve before Apollo changes. AI proposes, you decide.
Does Rills support Apollo event triggers like new contact created?
Apollo doesn't expose events that can trigger workflows. Rills works on schedules, manual runs, or time based triggers. You set a cadence for checking Apollo data and proposing actions that wait for your approval.
Can Rills automatically create Apollo tasks based on a schedule?
Yes. You set a recurring schedule, and Rills proposes tasks according to your rules. Each proposed task shows up in your phone approval queue. You approve before it's created in Apollo. No surprises.
How much does Rills cost for Apollo automation?
Approvals and workflow logic are free. You only pay for real actions — Apollo API calls and tasks that actually run. No monthly seat fees for reviewing and approving from your phone.