Reply.io CRM Workflow Automation & Approvals
Run Reply.io on autopilot. Keep the veto.
33 actions
AI can enroll contacts, start sequences, and update statuses in Reply.io; Rills queues each proposed action for a human to approve before it runs.
Interactive. No signup. 14 days free · approvals always free.
Most automation fires first, asks later. Rills shows you the change before it ships.
Every consequential marketing action from Reply.io arrives on your phone first. Approve in seconds. Decline without explaining yourself. Workflows wait, paused at zero cost, until you decide.
Queue (3)
Add 12 contacts to the 'Re-engagement' sequence?
12 contacts from CRM import · last touch >= 30d
Sequence 'Re-engagement' has 18% open rate this week
One contact already in sequence, will skip
Free to wait. Free to think.
Approvals and logic don't cost a credit. Pause a workflow for three hours or three weeks. The price is the same: zero. You only pay when something real happens: an AI call, an outbound action.
Approve from your phone in five seconds.
Swipe right when you're sure. Decline when you're not. Between meetings, mid-coffee, on the train. No dashboard to babysit, no inbox triage, and no surprise send you find out about after it's already out the door.
Clear runs stop waiting on you.
Every run is scored against your review step. The ones that clearly match your judgment run above your threshold without a tap; the borderline ones still come to the queue. Autonomy is earned run by run, never switched on for good.
About Reply.io automation
A contact gets added to a twelve-step sequence by mistake, and the first email goes out before you've even opened your laptop. By the time you catch it, the prospect has already unsubscribed or worse, replied with confusion.
When Reply.io runs unsupervised
A single misassigned contact or a stale status can send automated messages that damage relationships you spent months building. Here are the moments that keep operators up at night:
- Add Contact to Sequence: The wrong contact gets dropped into a high-touch sequence, and your best lead receives a cold intro they already replied to
- Create Contact: Duplicate contacts proliferate, splitting the conversation history into two threads no one can follow
- Bulk Remove Contacts from Sequence: A batch removal aimed at unengaged leads sweeps up three active deals
- Set Contact Status: A status change marks a hot lead as 'unqualified' and pulls them from every active sequence
- Reply.io List Email Accounts: Your AI tries to send from an inbox that's been disconnected for a week
What Rills does inside Reply.io
Rills watches your Reply.io account and proposes actions like adding contacts to a sequence, updating statuses, or removing inactive leads. It gives you Reply.io automation that waits for your approval, not one that ships and hopes.
The sequence still gets populated; you just see the list before any email ships.
Why Reply.io has no triggers and how Rills fills the gap
Reply.io doesn't natively emit events when a contact's stage changes or when a sequence completes. Rills bridges that gap by polling your account and pairing with other tools that do have triggers, so you never miss a beat in your CRM workflow.
- Scheduled CRM sync: Rills checks for new contacts in your CRM every hour, then proposes a Create Contact or Add to Sequence action in Reply.io
- Upstream form submission: A website form lands in Rills. It proposes a new contact with the right tags and sequence assignment
- Status drift detection: Rills polls Get Contact Status daily and flags when a contact's status hasn't been updated in 14 days, proposing a status update or removal
- Email account health: Rills periodically calls Reply.io List Email Accounts to catch disconnected inboxes, proposing an Update Email Account or a pause in sequences
What Rills can do in Reply.io
6 of 33 actions across reads, writes, and updates.
- 01
Add Contact to Sequence
Move an existing contact to a sequence in Reply.io.
- 02
Archive Sequence
Tool to archive a sequence.
- 03
Bulk Remove Contacts from Sequence
Tool to bulk remove multiple contacts from a sequence at once.
- 04
Clear Contact Status
Tool to clear statuses from contacts.
- 05
Connect Exchange Account via OAuth
Tool to initiate OAuth connection for an Exchange email account.
- 06
Connect Gmail Account
Tool to initiate Gmail account connection via OAuth.
Common questions about Reply.io automation
How do I automate adding new leads to Reply.io sequences?
Yes, you can add contacts to a sequence automatically, but Rills makes sure you see the action before it ships. AI proposes the lead and the sequence, then waits for your swipe-to-approve from your phone. If a lead just replied or unsubscribed, you catch it before the sequence fires and ruins trust.
Can I get a mobile approval before a contact is removed from a Reply.io sequence?
You can set up a workflow that removes a contact from a sequence only after you review and approve the proposal on your phone. Rills flags the contact and the reason, then you decide. No more deleting someone who’s in the middle of a deal or just replied, something you’d only catch if you’d been watching the dashboard.
How do I bulk remove contacts from Reply.io sequences without losing important ones?
Rills lets you bulk remove contacts from sequences, but you’re always in the loop. AI proposes the whole list, you check it from your phone, and only after you approve do the removals ship. That way, a contact who’s about to convert doesn’t get silently dropped because an automation misread a status.
How do I automate Reply.io contact creation from my CRM?
When a new lead comes in from your CRM, Rills can propose creating a Reply.io contact, but you approve first. You see the fields before anything is written. If the CRM already has a duplicate or the email is invalid, you stop it. No clean-up later, just a quick swipe to proceed.
How is Rills different from Zapier for Reply.io?
Zapier runs actions as soon as a trigger fires, no check. Rills inserts a human approval step before any Reply.io action ships. So instead of a sequence going to someone who already replied, you see the proposal, swipe to approve (or reject) from your phone, and only then does it execute. You keep control, not the automation.
Does Rills support Reply.io webhooks?
Rills doesn’t need Reply.io webhooks to work; you can trigger actions from any event you define, like a form submission or a CRM update. But if webhooks are your thing, you can still use them. The difference is that Rills always asks for your approval before that webhook-powered action ships, so nothing fires unsupervised.
Can Rills schedule Reply.io actions?
Yes, Rills can schedule recurring tasks like cleaning up sequences or archiving old ones. But instead of blindly running on a timer, the AI proposes the action and you review it from your phone. For example, a weekly archive proposal: you swipe to confirm, nothing gets archived if you’re not ready.
How much does Rills cost for Reply.io automation?
Approvals and workflow logic are free. You only pay for real actions: AI calls that propose the next step (like which contact to add or remove) and the external API work to execute those approved actions. There are no monthly seat fees, no extra charges for building as many approval flows as you need.