Leadfeeder Workflow Automation and Approvals
Run Leadfeeder on autopilot. Keep the veto.
6 actions
Leadfeeder surfaces company visit data and IP enrichment. Rills gates the account lookups, visit pulls, and feed retrievals your workflows run against it.
Interactive. No signup. 14 days free · approvals always free.
Most automation fires first, asks later. Rills shows you the change before it ships.
Every consequential analytics action from Leadfeeder arrives on your phone first. Approve in seconds. Decline without explaining yourself. Workflows wait, paused at zero cost, until you decide.
Queue (3)
Flag 12 new company visits matching your ideal profile?
12 prospects visited 3+ times this week
Accounts match industry & size filter
Last touch from same IP as last campaign
Free to wait. Free to think.
Approvals and logic don't cost a credit. Pause a workflow for three hours or three weeks. The price is the same: zero. You only pay when something real happens: an AI call, an outbound action.
Approve from your phone in five seconds.
Swipe right when you're sure. Decline when you're not. Between meetings, mid-coffee, on the train. No dashboard to babysit, no inbox triage, and no surprise send you find out about after it's already out the door.
Clear runs stop waiting on you.
Every run is scored against your review step. The ones that clearly match your judgment run above your threshold without a tap; the borderline ones still come to the queue. Autonomy is earned run by run, never switched on for good.
About Leadfeeder automation
Companies visit your site every day, but which ones are worth a follow-up? The ones you miss are the ones that could have become deals, and a single unattended visit stream can bury your best prospects in noise.
When Leadfeeder runs unsupervised
Leadfeeder scans site traffic and surfaces companies, but without a human in the loop, routine data gets ignored and high-value leads slip through. The risk isn't speed; it's that the wrong visit gets acted on and the right one stays hidden.
- Get All Visits returns every visitor, but no one filters for the accounts that actually matter
- Get Company Info by IP pulls details for unknown visitors, but stale data can send follow-ups to the wrong contact
- Get Custom Feeds run on schedule, but outdated feed criteria recycle the same companies you already dismissed
- Get Accounts lists every company, yet returning visitors who match your ICP go unnoticed
What Rills does inside Leadfeeder
Rills checks Leadfeeder on your schedule, pulling Get All Visits and Get Company Info by IP to surface only the prospects that meet your criteria. It proposes a follow-up action based on visit frequency and account fit, then waits for your approval before any email or CRM update goes out.
The follow-up still happens; you just see it first, on your phone, on your time.
Why Leadfeeder has no triggers and how Rills fills the gap
Leadfeeder doesn't fire events when new visits arrive, so you can't build real-time automations inside it. Rills compensates by polling Leadfeeder's read-only operations and combining them with upstream signals from your own apps.
- Schedule a daily check of Get All Visits and flag accounts that visited more than three times in a week
- Poll Get Company Info by IP for unknown visitors from a recent ad campaign and propose a CRM enrichment
- Use an incoming form fill from your site as a trigger to call Get Custom Feeds and match the visitor to a high-value feed
- Combine Get Accounts with a scheduled cleanup that removes stale companies from your active list
Leadfeeder automation like this keeps your sales intelligence sharp without requiring a developer. And because you approve every proposal, you never worry about a misidentified prospect slipping into your pipeline.
What Rills can do in Leadfeeder
2 of 6 actions across reads, writes, and updates.
- 01
Get Accounts
Retrieves all Leadfeeder accounts you have access to, allowing you to see your connected data sources and manage multiple account instances. This helps you understand which companies and tracking accounts are available in your workspace.
- 02
Get All Visits
Retrieve a complete history of website visits for a specific lead, with optional filtering by date range to focus on recent activity or specific time periods.