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Keyword Integration & SEO Workflow Automation

Run Keyword on autopilot. Keep the veto.

20 actions

Ranking drops fire alerts and keyword changes go out before you've had a chance to review them; Rills proposes every action and waits for your call.

Try the approval demo

Interactive. No signup. 14 days free · approvals always free.

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02. The trust layer

Most automation fires first, asks later. Rills shows you the change before it ships.

Every consequential marketing action from Keyword arrives on your phone first. Approve in seconds. Decline without explaining yourself. Workflows wait, paused at zero cost, until you decide.

Queue 3

KEYWORD · KEYWORD CLEANUP
82

Bulk delete 34 low-volume keywords across 3 projects?

34 keywords · avg ranking below position 80 for 60d

Same scope as last month's approved cleanup

2 projects flagged in List Alerts for bloat

SWIPE → APPROVE
Illustrative. Your real proposals match your data and your approval history.
  1. Free to wait. Free to think.

    Approvals and logic don't cost a credit. Pause a workflow for three hours or three weeks. The price is the same: zero. You only pay when something real happens: an AI call, an outbound action.

  2. Approve from your phone in five seconds.

    Swipe right when you're sure. Decline when you're not. Between meetings, mid-coffee, on the train. No dashboard to babysit, no inbox triage, and no surprise send you find out about after it's already out the door.

  3. Routine cases graduate themselves.

    Every approval feeds a confidence score for that exact workflow shape. The obvious cases (the ones you've green-lit fifty times) start running on their own. The judgment calls still come to you.

03. Overview

About Keyword automation

SEO data moves quietly. A competitor surges, share of voice shifts, and by the time you notice, keyword lists have been updated or whole projects archived without a second look.

When Keyword runs unsupervised

Automation inside a ranking tracker sounds low-stakes until something goes out that you'd have caught with one extra minute of review.

  • Bulk delete keywords fires on a stale filter and removes terms that were actually recovering.
  • Archive project runs on a scheduled cleanup and buries a client account you still needed.
  • Add keywords pulls in suggestions from a top-pages report and inflates a project with irrelevant terms.
  • Refresh keywords hits at the wrong moment and burns a credit batch during a known data gap.
  • Delete keyword removes a branded term mid-campaign because it matched a low-volume rule.

What Rills does inside Keyword

Rills watches your Keyword data through scheduled reads of operations like Get Keyword Ranking History, Get Share of Voice History, and List Alerts, then proposes changes before they go out. You review the surfaced context and decide whether the action is right for this moment.

The keyword still gets deleted; you just see the reason first.

Why Keyword has no triggers and how Rills fills the gap

Keyword does not push events, so nothing starts a Rills workflow on its own. Rills compensates by polling on a schedule and using upstream signals to know when to act.

  • Get Keyword Ranking History: polled on a cadence to detect ranking drops that should prompt a refresh or a project-structure change.
  • List Alerts: read on a schedule so alert conditions surface as proposed actions rather than sitting unseen in a dashboard.
  • Get Share of Voice History: checked periodically to flag when a competitor shift is big enough to warrant updating keyword targets.
  • List Active Projects: scanned before any approve Keyword action runs, so nothing fires against a project you've already paused or handed off.

Marketing decisions deserve a second look. Keyword automation with Rills means the data still moves; you just stay in the loop on what changes.

04. Actions

What Rills can do in Keyword

4 of 20 actions across reads, writes, and updates.

  1. 01

    Add Keywords

    Add keywords to a Keyword.com project to track how your website ranks for specific search terms across different regions and devices, helping you monitor SEO performance and identify ranking opportunities.

  2. 02

    List Keywords

    Retrieve all keywords and their ranking data for your project, including search volumes and position changes over time. Use this to monitor how your content ranks across your target keywords.

  3. 03

    Get Project Metrics

    Track how your target keywords are performing in search rankings by viewing movement metrics like improvements, declines, and changes over daily, weekly, or monthly periods. This helps you understand the impact of your SEO efforts and identify which keywords need attention.

  4. 04

    Get Keyword Ranking History

    Retrieve your Google search ranking history for specific keywords over up to 180 days to analyze performance trends and see how your positions have changed over time.

05. FAQ

Common questions about Keyword automation

How do I automate adding keywords in Keyword without losing control?

Rills queues the Add Keywords action for your review before it touches your project. You see exactly which keywords are about to be added, approve from your phone, and nothing ships until you say so. You keep the veto on every change.

Can I get mobile approvals before bulk deleting keywords in Keyword?

Yes. When Rills proposes a bulk keyword delete, it holds the action in a mobile approval queue. You review the list from your phone, decide if it looks right, and approve or reject it. The deletion only fires after you confirm, not before.

How do I automate Keyword project creation and archiving for clients?

Rills can propose Create Project, Archive Project, or Restore Archived Project actions based on logic you define. Each proposed action waits for your approval before anything changes in your Keyword account. Client projects never get touched without your sign-off.

Can Rills automatically pull share of voice history and ranking data from Keyword?

Rills can run Get Share of Voice History and Get Keyword Ranking History on a schedule, then surface the results or trigger a follow-up action for your review. You decide what happens next with the data, whether that is updating a report or flagging a drop.

How do I set up automated Keyword project monitoring with approval gates?

You define the logic once: which metrics to watch, which alert conditions matter, and what action Rills should propose when a threshold is hit. Rills checks your project metrics and queues a recommended action. You approve before anything changes.

How is Rills different from Zapier for Keyword automation?

Zapier runs the action the moment the trigger fires. Rills holds the proposed action in a queue and waits for your call. If AI is about to bulk delete keywords or restructure a project, you see it on your phone first. Nothing ships without approval. That is the difference.

Does Rills support Keyword webhooks or scheduled actions?

Keyword does not expose event triggers, so Rills works by running scheduled operations like List Active Projects, Get Top Pages, or List Alerts on a cadence you set. Results can trigger a proposed follow-up action that waits for your approval before it executes.

How much does Rills cost for Keyword automation?

Approvals and all workflow logic are free. You only pay when Rills executes a real action, such as an AI call or an external operation like adding or deleting keywords in your Keyword account. Reviewing and rejecting proposed actions costs nothing.

06. NEXT MOVE

Approve every Keyword change before it ships.

14 days free. No credit card. About 90 seconds to your first proposal.