InstagramInstagram Automation, Messaging & Approvals
Run Instagram on autopilot. Keep the veto.
36 actions
A comment goes out, a reply fires, a post publishes — and you find out after the fact. Rills proposes every Instagram action first; you approve before anything hits your audience.
Interactive. No signup. 14 days free · approvals always free.
Most automation fires first, asks later. Rills shows you the change before it ships.
Every consequential communication action from Instagram arrives on your phone first. Approve in seconds. Decline without explaining yourself. Workflows wait, paused at zero cost, until you decide.
Queue 3
Post 9 replies to unanswered product comments?
9 comments · no reply in past 36h
Same tone template approved last Wednesday
2 comments flagged as complaints — review before approving
Free to wait. Free to think.
Approvals and logic don't cost a credit. Pause a workflow for three hours or three weeks. The price is the same: zero. You only pay when something real happens: an AI call, an outbound action.
Approve from your phone in five seconds.
Swipe right when you're sure. Decline when you're not. Between meetings, mid-coffee, on the train. No dashboard to babysit, no inbox triage, and no surprise send you find out about after it's already out the door.
Routine cases graduate themselves.
Every approval feeds a confidence score for that exact workflow shape. The obvious cases (the ones you've green-lit fifty times) start running on their own. The judgment calls still come to you.
About Instagram automation
Posting cadences slip, comment threads pile up, and the reply your AI drafted goes out to a follower before you noticed the tone was off. Instagram automation done without a human checkpoint is how small mistakes become public ones.
When Instagram runs unsupervised
Automated posting and reply flows can ship content your audience sees immediately, with no window to catch a mistake before it lands.
- Posting via Post IG User Media fires a photo or reel to your profile before you've confirmed the caption is final.
- Replying via Post IG Media Comments sends a public response to a sensitive complaint without review.
- Post IG Comment Replies threads a reply into a conversation that may have shifted tone since the AI last read it.
- Send Text Message fires a DM to a prospect or customer from a template that wasn't meant for this context.
- Delete Comment removes a comment permanently with no undo, including ones that may have been legitimate.
What Rills does inside Instagram
Rills queues every proposed action from operations like Post IG User Media, Post IG Media Comments, and Send Text Message, and holds each one until you approve. Nothing posts, replies, or sends on your behalf until you've seen exactly what's about to go out.
The reply still goes out; you just read it first.
Why Instagram has no triggers and how Rills fills the gap
Instagram does not push events into workflows, so Rills compensates with scheduled polling and upstream signals that keep your communication layer active without waiting for a push that never comes.
- Scheduled polling on List All Conversations surfaces new threads on a cadence you set, so unanswered DMs don't age out quietly.
- Polling Get IG User Media on a schedule flags new posts that need comment moderation queued for your approval.
- Get IG Media Insights checked on a regular interval can trigger a follow-up reply workflow when a post's engagement crosses a threshold you define.
- An upstream form, email, or CRM event can hand off to Send Text Message or Post IG Comment Replies, turning external signals into Instagram actions that still wait for your call.
What Rills can do in Instagram
6 of 36 actions across reads, writes, and updates.
- 01
Get IG Media Insights
Retrieve detailed performance metrics for your Instagram posts, videos, and reels including views, engagement, reach, and shares. This helps you understand which content resonates most with your audience and drives meaningful results.
- 02
Get User Insights
Retrieve detailed performance metrics and analytics for your Instagram business account, including profile views, reach, follower growth, and audience demographics. This helps you understand what content resonates and track your account's growth over time.
- 03
Get IG Media Comments
Retrieve all comments from a specific Instagram post, photo, video, or carousel to analyze audience engagement and feedback. This helps you monitor conversations and understand what resonates with your followers.
- 04
Post IG Media Comments
Create comments on Instagram posts, photos, videos, or carousels to engage with your audience and build community around your content or brand conversations.
- 05
Post IG User Media
Creates a media container for Instagram posts including images, videos, Reels, or carousels as the first step before publishing to your Instagram account.
- 06
Send Text Message
Sends a direct message to an Instagram user within an existing conversation thread, enabling you to respond to inquiries and maintain customer relationships directly through Instagram.
Common questions about Instagram automation
How do I automate Instagram DM replies without AI going rogue?
Rills lets you build a workflow that drafts replies to Instagram messages and queues them for your review. Nothing sends until you approve it. You keep the veto on every response before it reaches a real person in your inbox.
Can I approve Instagram posts from my phone before they go live?
Yes. When Rills proposes posting to your Instagram account, the action sits in your mobile approval queue. You review it from your phone and swipe to approve or reject. The post only goes out after you say so, no matter where you are.
How do I automate Instagram comment replies without missing context?
Rills can draft comment replies and flag them for approval before they publish. You see the original comment and the proposed reply side by side. If it looks wrong, you reject it. If it looks right, you approve and it posts. Nothing ships blind.
Can I get notified and approve before Rills deletes an Instagram comment?
Every destructive action, including deleting a comment, waits for your approval. Rills will not fire a delete until you confirm it. That means no comments vanish because an AI misread the tone or the situation.
How do I use Rills to pull Instagram media insights automatically?
You can set up a workflow that fetches media insights on a schedule and surfaces them in a summary. Rills proposes what to do with that data next, such as flagging underperforming posts for review, and waits for your call before taking any follow-up action.
How is Rills different from Zapier for Instagram automation?
Zapier runs actions the moment a trigger fires. Rills puts a human in the loop before anything customer-visible happens. If an AI-drafted DM or comment reply is wrong, Zapier already sent it. With Rills, it sits in your approval queue until you clear it.
Does Rills support Instagram webhooks for triggering workflows?
The current Instagram integration does not include incoming event triggers. Workflows are initiated on a schedule or manually. Rills will queue proposed actions for your approval regardless of how the workflow starts.
How much does Rills cost for Instagram automation?
Approvals and all workflow logic are free. You only pay when Rills takes a real action, like sending a message, posting media, or calling the Instagram API on your behalf. You are never charged just for reviewing or rejecting a proposed action.
Pair Instagram with your stack
Cross-tool workflows that propose actions and wait for your approval.