Google Ads Reference, 9 actions

01. Operations

Act on Google Ads from a workflow

Operations are the actions a workflow can take in Google Ads, grouped by category. Each lists its method, parameters, and a template you can drop it into.

Accounts

1 operation

Retrieve and manage access to Google Ads customer accounts within your organization. Use these operations to list all accessible customers and set up account connections for your automation workflows.

Action

List Accessible Customers

GOOGLEADS_LIST_ACCESSIBLE_CUSTOMERS

Retrieve all Google Ads accounts that you have access to, so you can manage campaigns across multiple accounts or select the right account for your marketing operations.

AdGroups

1 operation

Modify ad group settings and configurations in your Google Ads campaigns. These operations allow you to update ad groups programmatically as part of your campaign management automation.

Action

Mutate Ad Groups

GOOGLEADS_MUTATE_AD_GROUPS

Create, update, or delete ad groups in your Google Ads campaigns through a single batch operation. This lets you manage multiple ad group changes programmatically without manually editing each one in Google Ads.

3 input

Analytics

1 operation

Query performance data from Google Ads using GAQL (Google Ads Query Language) to extract metrics and insights. Use this operation to stream analytics data for reporting and analysis within your workflows.

Action★ Featured

Search Stream GAQL

GOOGLEADS_SEARCH_STREAM_GAQL

Execute a Google Ads query to retrieve all campaign performance data, metrics, and account information in a single response without pagination. This is ideal when you need complete datasets for reporting, analysis, or integration with your business tools.

2 input

Audiences

3 operations

Build and manage customer lists for targeted advertising campaigns in Google Ads. These operations let you create audiences, retrieve existing customer lists, and dynamically add or remove customers for refined ad targeting.

Action★ Featured

Add or remove to customer list

GOOGLEADS_ADD_OR_REMOVE_TO_CUSTOMER_LIST

Manage customer lists in Google Ads by adding or removing contacts to enable targeted advertising campaigns. Use this to build and maintain audience segments for remarketing and customer-specific marketing efforts.

3 input

Action★ Featured

Create customer list

GOOGLEADS_CREATE_CUSTOMER_LIST

Create a customer list in Google Ads to upload and manage your customer data for targeted advertising campaigns. This allows you to reach existing customers, subscribers, or website visitors with personalized ads based on their email addresses or other identifiers.

2 input

Action

Get customer lists

GOOGLEADS_GET_CUSTOMER_LISTS

Retrieve all your audience and remarketing lists from Google Ads to see which customer segments you've created for targeting campaigns. This helps you understand your existing audiences before setting up or modifying ad campaigns.

Campaigns

3 operations

Retrieve and modify campaign settings, budgets, and status across your Google Ads account. Use these operations to automate campaign management tasks like fetching campaign details by ID or name and making bulk updates.

Action★ Featured

Mutate Campaigns

GOOGLEADS_MUTATE_CAMPAIGNS

Create, update, or delete multiple Google Ads campaigns at once to manage your advertising programs efficiently. This operation helps you scale campaign management and automate bulk changes across your account.

4 input

Action

Get Campaign By Id

GOOGLEADS_GET_CAMPAIGN_BY_ID

Retrieve detailed information about a specific Google Ads campaign, including its status, budget, performance metrics, and settings so you can monitor and analyze individual campaign performance.

1 input

Action

Get campaign by name

GOOGLEADS_GET_CAMPAIGN_BY_NAME

Retrieves a specific Google Ads campaign by searching for it by its exact name, allowing you to quickly access campaign details and performance data without manually browsing through your account.

1 input

What now

Use Google Ads in a workflow

Drop a trigger and an action into a template; approve from your phone; the workflow runs.

Browse workflow templates