Google Ads Automation, Campaign Approvals & Controls
Run Google Ads on autopilot. Keep the veto.
9 actions
Budget burns and audience lists mutate before you've seen the change. Rills proposes every Google Ads update and waits for your call before anything goes live.
Interactive. No signup. 14 days free · approvals always free.
Most automation fires first, asks later. Rills shows you the change before it ships.
Every consequential marketing action from Google Ads arrives on your phone first. Approve in seconds. Decline without explaining yourself. Workflows wait, paused at zero cost, until you decide.
Queue 3
Add 340 contacts to remarketing customer list?
340 contacts · checkout abandoned >= 7d
Same segment added last month, 12% conversion
2 contacts flagged as recent refunds — review before adding
Free to wait. Free to think.
Approvals and logic don't cost a credit. Pause a workflow for three hours or three weeks. The price is the same: zero. You only pay when something real happens: an AI call, an outbound action.
Approve from your phone in five seconds.
Swipe right when you're sure. Decline when you're not. Between meetings, mid-coffee, on the train. No dashboard to babysit, no inbox triage, no 3am stomach-drop wondering what shipped while you slept.
Routine cases graduate themselves.
Every approval feeds a confidence score for that exact workflow shape. The obvious cases (the ones you've green-lit fifty times) start running on their own. The judgment calls still come to you.
About Google Ads automation
Ad spend fires against the wrong audience segment, a customer list adds contacts you never intended to target, and the campaign that was supposed to pause is still running. Google Ads automation moves fast enough that the mistakes show up in your billing before they show up in your queue.
When Google Ads runs unsupervised
Unsupervised changes to live campaigns hit your budget and your audience in ways that are hard to reverse once the spend clocks up.
- Mutate Campaigns fires a bid strategy change across active campaigns before you've confirmed the new targets are correct.
- Add or remove to customer list silently drops contacts you still needed to exclude or retarget.
- Mutate Ad Groups posts new ad group settings against a live campaign without a second set of eyes.
- Create customer list builds and activates an audience segment before you've checked the source data for errors.
- Get Campaign By Id pulls stale performance data that triggers an automated budget increase against a campaign you were about to pause.
What Rills does inside Google Ads
Rills sits between the decision and the action. When a workflow calls Mutate Campaigns, Mutate Ad Groups, or Add or remove to customer list, Rills surfaces the proposal with context and holds it until you respond.
The campaign change still goes through; you just see it before it ships.
Why Google Ads has no triggers and how Rills fills the gap
Google Ads sends no native events to start a workflow, so Rills uses scheduled checks and upstream signals to decide when to propose an action inside your marketing stack.
- A scheduled poll runs Search Stream GAQL on a cadence you set, surfacing campaigns that have crossed a spend or performance threshold and queuing a Mutate Campaigns proposal for your approval.
- An upstream trigger from your CRM or ecommerce tool passes a new segment into a workflow that calls Create customer list or Add or remove to customer list, then waits for you to approve Google Ads changes before the list goes live.
- List Accessible Customers runs on a schedule to detect account access changes and flag any new customer accounts before they receive campaign mutations.
- Get customer lists polls on a set interval to catch list membership drift and propose corrections via Add or remove to customer list before the next campaign cycle runs.
What Rills can do in Google Ads
4 of 9 actions across reads, writes, and updates.
- 01
Search Stream GAQL
Execute a Google Ads query to retrieve all campaign performance data, metrics, and account information in a single response without pagination. This is ideal when you need complete datasets for reporting, analysis, or integration with your business tools.
- 02
Add or remove to customer list
Manage customer lists in Google Ads by adding or removing contacts to enable targeted advertising campaigns. Use this to build and maintain audience segments for remarketing and customer-specific marketing efforts.
- 03
Create customer list
Create a customer list in Google Ads to upload and manage your customer data for targeted advertising campaigns. This allows you to reach existing customers, subscribers, or website visitors with personalized ads based on their email addresses or other identifiers.
- 04
Mutate Campaigns
Create, update, or delete multiple Google Ads campaigns at once to manage your advertising programs efficiently. This operation helps you scale campaign management and automate bulk changes across your account.