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Google Analytics

Reference

69 actions for Google Analytics workflows.

01. Operations

Act on Google Analytics from a workflow

Operations are the actions a workflow can take in Google Analytics, grouped by category. Each lists its method, parameters, and a template you can drop it into.

Accounts

4 operations

Manage and retrieve Google Analytics account information, including account summaries and provisioning details. Use these operations to access account-level data and set up new accounts within your automation workflows.

Action

Get Account

GOOGLE_ANALYTICS_GET_ACCOUNT

Retrieves detailed information about a specific Google Analytics account using its resource name, allowing you to access account settings and configuration details.

1 input
Action

List Account Summaries

GOOGLE_ANALYTICS_LIST_ACCOUNT_SUMMARIES

Retrieve a quick overview of all your Google Analytics accounts and their associated properties in one request, helping you understand your complete analytics setup at a glance.

2 input
Action

List Accounts (Deprecated)

GOOGLE_ANALYTICS_LIST_ACCOUNTS

Retrieve all Google Analytics accounts accessible with your credentials to identify which accounts you can work with. This helps you discover available accounts before accessing their properties and data.

3 input
Action

List Accounts (v1beta)

GOOGLE_ANALYTICS_LIST_ACCOUNTS_V1_BETA

Retrieve all Google Analytics accounts you have access to, making it easy to see which accounts are available for tracking and reporting. This is useful when you need to identify or switch between different analytics accounts.

3 input

Audiences

10 operations

Create, retrieve, and manage audience segments and exports for targeted marketing campaigns. These operations enable you to build audience lists, export audience data, and sync recurring audience configurations to external platforms.

Action★ Featured

Create Audience Export

GOOGLE_ANALYTICS_CREATE_AUDIENCE_EXPORT

Initiates an export of users from a specific audience in Google Analytics, capturing a snapshot of your audience at a particular moment in time. This helps you extract and analyze detailed user data for external use or further processing.

3 input
Action

Create Audience List

GOOGLE_ANALYTICS_CREATE_AUDIENCE_LIST

Create a snapshot of users in a specific audience for later analysis and retrieval, allowing you to export and work with audience data independently from your analytics dashboard.

4 input
Action

Create Recurring Audience List

GOOGLE_ANALYTICS_CREATE_RECURRING_AUDIENCE_LIST

Automatically generates new audience lists daily based on your latest Google Analytics data, eliminating the need for manual list creation and helping you stay current with changing user behavior patterns.

5 input
Action

Get Audience

GOOGLE_ANALYTICS_GET_AUDIENCE

Retrieve detailed configuration of a specific audience from your Google Analytics property, including the criteria and filters that define who belongs to that audience. Use this to understand how your audiences are set up and what visitor segments they capture.

2 input
Action

Get Audience Export

GOOGLE_ANALYTICS_GET_AUDIENCE_EXPORT

Retrieve detailed information and current status of an audience export you've created in Google Analytics, including configuration settings and completion progress.

1 input
Action

Get Audience List

GOOGLE_ANALYTICS_GET_AUDIENCE_LIST

Retrieve detailed configuration and metadata about a specific audience in Google Analytics to understand who your audience segments are and how they're defined. This helps you verify audience settings and ensure your tracking configurations match your business goals.

1 input
Action

Get Recurring Audience List

GOOGLE_ANALYTICS_GET_RECURRING_AUDIENCE_LIST

Retrieve configuration details and current status of a recurring audience list in Google Analytics to understand its setup and access the latest audience data. Use this to verify that your audience targeting is properly configured and ready for campaigns.

1 input
Action

List Audience Exports

GOOGLE_ANALYTICS_LIST_AUDIENCE_EXPORTS

Retrieve all audience exports you've created for a property so you can view, manage, and reuse existing audience segments without creating duplicates.

3 input
Action

List Audience Lists

GOOGLE_ANALYTICS_LIST_AUDIENCE_LISTS

Retrieve all audience lists configured for a specific Google Analytics property so you can discover and reuse existing audience segments without creating duplicates.

3 input
Action

List Audiences

GOOGLE_ANALYTICS_LIST_AUDIENCES

Retrieve all configured audiences for your Google Analytics property to review and manage your segmented user groups. This helps you understand which audience segments are already set up for tracking and analysis.

3 input

Channels

1 operation

Access channel grouping configurations that organize your traffic sources and user journeys. Use this operation to retrieve how traffic is categorized across different marketing channels in your analysis.

Action

List Channel Groups

GOOGLE_ANALYTICS_LIST_CHANNEL_GROUPS

Retrieve all channel groups configured for your Analytics property to understand how traffic sources are organized and categorized in your reports.

3 input

Compatibility

1 operation

Validate configuration compatibility between Google Analytics and connected third-party services. This operation ensures your integration settings will work correctly before deploying automation workflows.

Action

Check Compatibility

GOOGLE_ANALYTICS_CHECK_COMPATIBILITY

Validates whether your chosen dimensions and metrics will work together in a GA4 report, helping you avoid errors before generating analytics reports.

6 input

Conversions

1 operation

Retrieve conversion event schemas and configured conversion actions tracked in your properties. Use these operations to understand what conversions are being measured and integrate them into your reporting automation.

Action★ Featured

List Conversion Events

GOOGLE_ANALYTICS_LIST_CONVERSION_EVENTS

Retrieve all conversion events that have been set up on a Google Analytics property to understand what customer actions you're tracking. This helps you see which important business events like purchases, sign-ups, or downloads are being monitored.

3 input

Data Sets

2 operations

Create and manage expanded data sets for custom analysis and reporting. These operations let you build derived data sets that combine multiple data sources for more comprehensive insights.

Action

Create Expanded Data Set

GOOGLE_ANALYTICS_CREATE_EXPANDED_DATA_SET

Creates a custom dataset for a property that combines specific dimensions and metrics, allowing you to organize and analyze the exact data points that matter most to your business.

2 input
Action

List Expanded Data Sets

GOOGLE_ANALYTICS_LIST_EXPANDED_DATA_SETS

Retrieve all expanded data set configurations from your Google Analytics 360 property to view custom data structures and available analytics datasets.

3 input

Data Streams

1 operation

List and retrieve configuration details for data streams collecting events into your properties. Use this operation to identify active data sources and verify measurement setup across your web and app properties.

Action

List DataStreams

GOOGLE_ANALYTICS_LIST_DATA_STREAMS

Retrieve all data stream configurations set up on a Google Analytics property, helping you understand which websites or apps are connected to your analytics account.

3 input

Dimensions

4 operations

Create, retrieve, and manage custom dimensions that extend your analytics tracking with business-specific attributes. Use these operations to define new dimension categories and apply them consistently across your properties.

Action★ Featured

Create Custom Dimension

GOOGLE_ANALYTICS_CREATE_CUSTOM_DIMENSION

Add custom tracking attributes to your Google Analytics property to monitor specific user behaviors, product attributes, or business metrics that matter to your business. This lets you segment and analyze data in ways standard Analytics metrics don't provide.

6 input
Action

Archive Custom Dimension

GOOGLE_ANALYTICS_ARCHIVE_CUSTOM_DIMENSION

Remove a custom dimension from active use while preserving its historical data, allowing you to keep your analytics clean without losing past information.

1 input
Action

Get Custom Dimension

GOOGLE_ANALYTICS_GET_CUSTOM_DIMENSION

Retrieve detailed information about a specific custom dimension in Google Analytics, including its display name, scope, and parameter name for reference or verification purposes.

1 input
Action

List Custom Dimensions

GOOGLE_ANALYTICS_LIST_CUSTOM_DIMENSIONS

Retrieve all custom dimensions you've created in your Google Analytics property to understand what custom data points you're tracking. This helps you manage and organize your analytics setup.

3 input

Events

3 operations

Validate, retrieve, and send events to Google Analytics, plus manage event filtering and conversion configuration. These operations enable you to track custom events, test data transmission, and control which events trigger downstream actions.

Action

Get Key Event

GOOGLE_ANALYTICS_GET_KEY_EVENT

Retrieves detailed information about a specific key event from your Google Analytics property, allowing you to view its configuration and settings. This is useful for verifying event setup and understanding how important business actions are being tracked.

1 input
Action

List Event Create Rules

GOOGLE_ANALYTICS_LIST_EVENT_CREATE_RULES

Retrieve all custom event rules configured for your GA4 data stream to see how your website interactions are being automatically transformed into trackable events.

3 input
Action

List Key Events

GOOGLE_ANALYTICS_LIST_KEY_EVENTS

Retrieve all configured key events for your Google Analytics property to understand which customer actions and events you're tracking across your website or app.

3 input

Integrations

6 operations

Access connections between Google Analytics and advertising, data warehouse, and other marketing platforms. Use these operations to view linked accounts across Display & Video 360, Google Ads, BigQuery, Firebase, and other integrations for unified data flow.

Action

List AdSense Links

GOOGLE_ANALYTICS_LIST_ADSENSE_LINKS

Retrieve all AdSense accounts connected to your Google Analytics property so you can see which ad networks are linked and monitor their performance alongside your analytics data.

3 input
Action

List BigQuery Links

GOOGLE_ANALYTICS_LIST_BIGQUERY_LINKS

Retrieve all BigQuery connections linked to your Google Analytics property so you can see which data exports are active and where your analytics data is being stored.

3 input
Action

List Display & Video 360 Advertiser Links

GOOGLE_ANALYTICS_LIST_DV360_AD_LINKS

Retrieve all Display & Video 360 advertiser links connected to your Google Analytics property, helping you see which ad accounts are integrated for tracking and reporting.

3 input
Action

List DisplayVideo360 Advertiser Link Proposals

GOOGLE_ANALYTICS_LIST_DV360_LINK_PROPOSALS

Retrieve all pending DisplayVideo360 advertiser link proposals for your Google Analytics property, allowing you to review and manage connections with your video advertising accounts. This helps you see which Display & Video 360 accounts are requesting to link with your analytics data.

3 input
Action

List Firebase Links

GOOGLE_ANALYTICS_LIST_FIREBASE_LINKS

Retrieve all Firebase connections linked to your Google Analytics property to see which Firebase projects are sending data to your analytics account. This helps you verify your setup and understand which mobile or web apps are connected to your analytics.

3 input
Action

List Google Ads Links

GOOGLE_ANALYTICS_LIST_GOOGLE_ADS_LINKS

Retrieve all Google Ads accounts that are connected to your Google Analytics property, helping you understand which ad accounts are linked for conversion tracking and performance reporting.

3 input

Measurement

1 operation

Retrieve measurement protocol secrets used to send server-side events to Google Analytics. Use this operation to access authentication credentials needed for custom implementation and direct event transmission.

Action

List Measurement Protocol Secrets

GOOGLE_ANALYTICS_LIST_MEASUREMENT_PROTOCOL_SECRETS

Retrieve all measurement protocol secrets associated with a data stream to enable server-side event tracking and data collection from your applications and servers.

3 input

Metadata

1 operation

Retrieve descriptive metadata about your properties, dimensions, and metrics available in Google Analytics. This operation provides the schema and structure needed to correctly reference fields in reporting and configuration tasks.

Action

Get Metadata

GOOGLE_ANALYTICS_GET_METADATA

Retrieve the complete list of available dimensions, metrics, and comparison fields for your Google Analytics property so you can accurately reference them in reports and analysis. This ensures you're using the correct field names that your property supports rather than relying on potentially outdated or incorrect labels.

1 input

Metrics

3 operations

Create, retrieve, and manage custom metrics derived from event parameters or calculated from existing data. Use these operations to define new performance indicators and add them to your reporting templates.

Action

Create Custom Metric

GOOGLE_ANALYTICS_CREATE_CUSTOM_METRIC

Define custom metrics in Google Analytics to track specific event parameters and business KPIs that Google's standard metrics don't capture, enabling deeper insights into your business performance.

7 input
Action

List Calculated Metrics

GOOGLE_ANALYTICS_LIST_CALCULATED_METRICS

Retrieve all custom metrics you've created in your Google Analytics account, allowing you to see calculated fields that track specific business metrics relevant to your goals.

3 input
Action

List Custom Metrics

GOOGLE_ANALYTICS_LIST_CUSTOM_METRICS

Retrieve all custom metrics you've configured for a specific property to see what data points you're tracking. This helps you understand your current measurement setup and verify which custom events are being collected.

3 input

Properties

3 operations

Create, retrieve, and manage Google Analytics properties including rollup properties that aggregate data from multiple sources. These operations handle property configuration, inheritance settings, and sub-property synchronization.

Action

Create Rollup Property

GOOGLE_ANALYTICS_CREATE_ROLLUP_PROPERTY

Consolidates data from multiple Google Analytics properties into a single aggregated view, allowing you to analyze combined performance across all your digital properties in one place.

4 input
Action

Get Property

GOOGLE_ANALYTICS_GET_PROPERTY

Retrieve detailed configuration and settings for a specific Google Analytics property, including its display name, time zone, and currency preferences. Use this to access comprehensive property information needed for audits or integrations.

1 input
Action

List Properties (Deprecated)

GOOGLE_ANALYTICS_LIST_PROPERTIES

Retrieve a list of all GA4 properties associated with your Google Analytics account, helping you identify and manage all your tracking properties in one place.

4 input

Quotas

1 operation

Check current usage against API quotas and rate limits for your Google Analytics implementation. Use this operation to monitor quota consumption and plan automation workflows to stay within service limits.

Action

Get Property Quotas Snapshot

GOOGLE_ANALYTICS_GET_PROPERTY_QUOTAS_SNAPSHOT

Check your Google Analytics 4 property's current quota usage across different report types to ensure you have capacity for data collection and API requests. This helps you understand your remaining resources before running large analysis jobs or implementing new tracking.

1 input

Reports

4 operations

Execute standard reports, funnel analysis, real-time reporting, and batch reporting queries on your Google Analytics data. These operations retrieve configured and custom reports, support complex filtering, and enable scheduled report generation for downstream systems.

Action★ Featured

Batch Run Reports

GOOGLE_ANALYTICS_BATCH_RUN_REPORTS

Retrieve multiple analytics reports from your Google Analytics property in a single request, saving time and improving efficiency when you need to analyze different metrics together.

3 input
Action

Batch Run Pivot Reports

GOOGLE_ANALYTICS_BATCH_RUN_PIVOT_REPORTS

Retrieve multiple pivot table reports from your GA4 property in one request, allowing you to analyze data across different dimensions and metrics simultaneously without making separate API calls.

2 input
Action

Create Report Task

GOOGLE_ANALYTICS_CREATE_REPORT_TASK

Schedule a background process to generate customized Google Analytics reports with specific data slices and metrics, ideal for complex analyses that take time to process. This lets you request detailed event reports without waiting for immediate results.

2 input
Action

Get Report Task

GOOGLE_ANALYTICS_GET_REPORT_TASK

Check the status and details of a Google Analytics report task that's being processed, allowing you to verify when your report is ready or review its configuration.

1 input

Settings

4 operations

Retrieve account-level configuration for data retention, data sharing, Google Signals, and attribution modeling. Use these operations to access governance settings and understand how data collection and processing rules are configured.

Action

Get Attribution Settings

GOOGLE_ANALYTICS_GET_ATTRIBUTION_SETTINGS

Retrieve the attribution settings for your Google Analytics property to understand how credit is assigned to marketing touchpoints and conversion tracking. This helps you verify your attribution model configuration and conversion export setup.

1 input
Action

Get Data Retention Settings

GOOGLE_ANALYTICS_GET_DATA_RETENTION_SETTINGS

Check how long your Google Analytics data is stored before being automatically deleted, including event and user-level retention periods. Use this to understand your data lifecycle and compliance requirements.

1 input
Action

Get Data Sharing Settings

GOOGLE_ANALYTICS_GET_DATA_SHARING_SETTINGS

Retrieve your Google Analytics account's data sharing settings to see which data sharing options are currently enabled with Google services and support teams.

1 input
Action

Get Google Signals Settings

GOOGLE_ANALYTICS_GET_GOOGLE_SIGNALS_SETTINGS

Retrieve the Google Signals configuration for your GA4 property to see whether advanced audience insights are enabled and understand your data consent settings. This helps you verify your property's setup for cross-device tracking and enhanced reporting capabilities.

1 input

Productivity

19 operations
Action

List Property

GOOGLE_ANALYTICS_LIST_PROPERTIES_FILTERED

Tool to list GA4 properties based on filter criteria.

4 input
Action

List Recurring Audience Lists

GOOGLE_ANALYTICS_LIST_RECURRING_AUDIENCE_LISTS

Tool to list all recurring audience lists for a GA4 property.

3 input
Action

List Report Tasks

GOOGLE_ANALYTICS_LIST_REPORT_TASKS

Tool to list all report tasks for a Google Analytics property.

3 input
Action

List Reporting Data Annotations

GOOGLE_ANALYTICS_LIST_REPORTING_DATA_ANNOTATIONS

Tool to list all Reporting Data Annotations for a specific property.

4 input
Action

List Search Ads 360 Links

GOOGLE_ANALYTICS_LIST_SEARCH_ADS360_LINKS

Tool to list all SearchAds360Links on a property.

3 input
Action

List SKAdNetwork Conversion Value Schemas

GOOGLE_ANALYTICS_LIST_SK_AD_NETWORK_CONVERSION_VALUE_SCHEMAS

Tool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream.

3 input
Action

List Subproperty Event Filters

GOOGLE_ANALYTICS_LIST_SUBPROPERTY_EVENT_FILTERS

Tool to list all subproperty event filters on a property.

3 input
Action

List Subproperty Sync Configs

GOOGLE_ANALYTICS_LIST_SUBPROPERTY_SYNC_CONFIGS

Tool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations.

3 input
Action

Provision Account Ticket

GOOGLE_ANALYTICS_PROVISION_ACCOUNT_TICKET

Tool to request a ticket for creating a Google Analytics account.

2 input
Action

Query Audience Export

GOOGLE_ANALYTICS_QUERY_AUDIENCE_EXPORT

Tool to query a completed audience export.

3 input
Action

Query Audience List

GOOGLE_ANALYTICS_QUERY_AUDIENCE_LIST

Tool to query an audience list.

3 input
Action

Query Report Task

GOOGLE_ANALYTICS_QUERY_REPORT_TASK

Tool to retrieve a report task's content.

3 input
Action

Run Funnel Report

GOOGLE_ANALYTICS_RUN_FUNNEL_REPORT

Tool to run a GA4 funnel report.

10 input
Action

Run Pivot Report

GOOGLE_ANALYTICS_RUN_PIVOT_REPORT

Tool to run a customized pivot report of Google Analytics event data.

12 input
Action

Run Realtime Report

GOOGLE_ANALYTICS_RUN_REALTIME_REPORT

Tool to run a customized realtime report of Google Analytics event data.

10 input
Action

Run Report

GOOGLE_ANALYTICS_RUN_REPORT

Tool to run a customized GA4 data report.

16 input
Action

Send Events

GOOGLE_ANALYTICS_SEND_EVENTS

Tool to send event data to Google Analytics 4 using the Measurement Protocol.

8 input
Action

Update Property

GOOGLE_ANALYTICS_UPDATE_PROPERTY

Tool to update an existing GA4 Property.

8 input
Action

Validate Events

GOOGLE_ANALYTICS_VALIDATE_EVENTS

Tool to validate Measurement Protocol events before sending them to production.

8 input
What now

Use Google Analytics in a workflow

Drop a trigger and an action into a template; approve from your phone; the workflow runs.